Management sector

Business Management BA

The BA programme prepares students for junior and middle level managerial positions in diverse areas of business. Students gain insight into the marketing, financial and human resource-related dimensions of corporate management, through case studies of successful companies. Specialisations provide added value to the qualification.
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Master of Business Administration MBA (WCI)

The programme equip students with high level management skills in a range of sectors. The generic management subjects are followed by specialised courses to reflect the sectoral preference of the candidate.

Doctor of Business Administration DBA (WCI)

The Doctorate is offered to managers and executives with experience relevant to business and with a significant development already achieved in their career. The course provides sound academic and cross-disciplinary foundation and framework in which the professional experience is recognized, embedded and progressively summarized.
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Accounting short course

The course enables students to understand the basic principles and systems of accounting, to differentiate between financial and management accounting and to relate corporate objectives and processes to accounting standards. The role and limitations of accounting is clearly articulated with respect to driving business needs.
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Branding short course

The short course develops understanding and efficient use of brands as tools for promoting and shaping product image. Proven techniques of diverse areas branding are analysed through case studies. Students are encouraged to develop their own initiatives.
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Corporate Communication Strategies short course

The course explores and assesses the diverse communication needs and strategies of middle and large companies. The modern tools and channels of the social and internal media are analysed through case studies. Students learn to select and creatively apply the most appropriate solutions to meet the stakeholders’ expectations with regards to sharing information and conveying contents of high impact.
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Developing Organisational Vision and Strategic Direction short course

The course provides knowledge and understanding of how organisations develop vision and how it may impact the strategic direction. The content is designed for individuals with the ambition for leadership roles in either private or public sector organisations. Vision and mission statements of successful companies are analysed and new examples are designed with the help of creative and innovative techniques.
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Economics for Business short course

The course provides an economic context for market and business phenomena and it aims to develop the knowledge required for the analysis of the macro and micro environments of companies. Countries of special importance are analysed to highlight interactions of countries within the dynamic dimension of globalisation.
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Factors Determining Marketing Strategies short course

The course covers the diverse effects on marketing strategy and the characteristics and application of marketing intelligence. The major principles of strategic marketing analysis, strategic choice are also assessed through case studies. Techniques and strategies of stakeholder engagement are also explored.
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Finance for Strategic Managers short course

Students develop their knowledge, understanding and skills that will enable them to analyse financial statements and ratios as available to them internally or publicly. They learn to analyse the statements and apply these skills in strategic decision making.
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Financial Decision Making for Managers short course

Students learn to understand and compare financial statements, to prepare cashflow and to calculate the most important financial ratios. Publicly available statements are assessed and key information is highlighted for further analysis.
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Human Resource Management short course

Students develop their understanding of human resource management, its diverse fields and their interaction. They study the operation of HR departments and develop skills for meeting the challenges of this field. They also consider contemporary issues that affect human resource management within organisations.
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International Business Environment short course

The course covers the operation of multinational companies and international organizations, international trade and partnerships. Students develop their understanding and application of exchange rates, they learn the underpinning principles of free trade vs. protectionism, trading blocks and trade agreements.
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International Finance short course

The course improves understanding of the role of an international corporate financial manager. The importance of International Accounting Standards and the international financial environment is analysed with the purpose of facilitating corporate decision making. The international financial markets are analysed with respect to how they may create opportunities and risks for organisations in a multinational context.
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International Healthcare Policy short course

The course explores the international context for healthcare policy and organisation of healthcare. Students gain an understanding of contemporary issues and promotion of public health and they will be able to critically analyze the political, social and cultural issues with the aim of devising an effective healthcare policy.
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International Marketing short course

The course develops understanding of the requirements of international marketing, in particular, the financial considerations to be taken into account in entering and operating in international markets. Students learn to establish an international marketing strategy and understand the implications and requirements of international marketing communications.
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Leadership and Management short course

Theories of leadership and management are explored and put into corporate context. Students learn to identify and apply proven skills and strategies to head departments and companies in an efficient and sustainable manner.

Leading Organisational Equality and Diversity short course

The course provides a comprehensive overview of the principles and practical considerations behind organisational equality and diversity. Case studies are analysed providing innovative ideas on how to develop organisations with respect to cultural and personnel diversity.
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Logistics and Supply Chain Management short course

The process of supply chain management is studied, highlighting the key issues and strategic areas with the purpose of ensuring a sustainable and successful operation. The areas of technological intervention and enhancement are identified to generate solutions for operating an innovative organisation.
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Management Information Systems short course

Students familiarise themselves with the major management information systems and learn to identify the areas of their beneficial impact. The course analyses the contribution that these systems can have on the strategic growth and sustainable operation of companies.
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Managing Change short course

The aim of the course is to develop the awareness of contemporary factors generating change in organisations. Frameworks are analysed to identify areas in which change must be embraced, to set priorities and to implement the required changes. Case studies are undertaken with a view to stakeholder engagement.
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Managing Continuous Organisational Improvement short course

The course aims to develop the knowledge and skills required to create a corporate culture of continuous improvement and to plan change for improvement within an organisation. Students learn to identify the factors generating change and the strategies to embrace and implement them for the sustainable development of the company.
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Managing Finance in the Public Sector short course

The specialised field of public sector financial management requires the knowledge of the special principles of the public administration and of the availability and limitation of their resources. Students learn to understand the unique characteristics of this sector with a focus on financial management.
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Managing Quality and Service Delivery short course

This course comprises of exploring and applying diverse approaches to quality and examining how these can be embedded into corporate development. The service aspect of quality management is highlighted due its relevance and applicability to all organizations.
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Managing Stakeholder Engagement short course

The course enables learners to develop their knowledge of stakeholder identification, expectations and strategies to meet them. Project case studies explore efficient ways of engaging stakeholders in projects and programmes in an efficient and sustainable manner.
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Managing Sustainability in an Organization short course

The course covers the three areas of sustainability in an organization: planet, profit and people. Innovative possibilities are presented to use these resources in a responsible manner. Case studies of multinational companies are analysed to obtain skills of establishing sustainable operations.
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Marketing Communications short course

Students learn to understand the principles, practice and components of integrated marketing messages with a special attention to social media and other tools of digital marketing. Complex marketing plans are developed based on proven corporate practices.
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Organisational Behaviour short course

The course provides insight into the operation of different forms of organisational behaviours, highlighting their effectiveness and efficiency in specific corporate environments. The importance of organisational structure, culture, motivation, creativity and leadership is assessed and respective strategies are analysed.
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Personal Leadership and Management Development short course

The course builds on the major leadership theories and encourages students to undertake their own personal leadership audit based on these principles. The areas in need of development are converged into a practical and feasible development plan and its implementation is linked to control measures.
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Programme Leadership short course

The course builds on project management skills and theories and aims to provide a framework for managing series of projects that are related in certain dimensions. Case studies are developed during the course, reflecting the sectoral preference of the students.

Project Management short course

The process of identifying suitable and feasible projects is studied in this course, equipping students with the skills of initiating, launching, managing and monitoring projects. Issue, risk and performance management are also embedded in the course.
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Quantitative Methods short course

The course aims to develop understanding and skills in the application of quantitative methods appropriate to support business-related decision-making. Students learn to work with different volumes of data and to draw valid conclusions.
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Research for Senior Managers short course

Case studies are analysed to show the possible areas of applying research in corporate environment.
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Research for Strategic Development short course

The course develops the knowledge, understanding and skills required to carry out research to meet the needs of strategic business management. Case studies are analysed to reflect on how research can contribute to devising strategic plans of organisations.
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Research Project short course

Students learn to undertake a comprehensive research from developing an appropriate question through forming hypotheses to proving or disproving them through independent research using appropriate research techniques. Research findings are analysed, the research methodology is evaluated with a view to the contribution of the research to their personal learning.
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Risk Management short course

The course aims to raise risk awareness and to develop risk assessment and management skills. Students learn to improve quality assurance by appropriately forecasting and managing potential hazards. Diverse types and levels of risks are assessed based on their impacts and probability.
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Sales short course

Students learn to understand and apply the principles and practice of sales with the purpose of meeting corporate objectives. The special context of sales is analysed with the intention of identifying the most efficient techniques to meet sales targets.
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Strategic Human Resource Management short course

Learners acquire knowledge and understanding of human resource management strategy and its impact on the efficiency of an organisation. Different strategies of management are assessed through relevant case studies. The different organisatonal structures is put into context to enable students to identify and apply the most efficient one in their corporate context.
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Strategic Marketing short course

The course enables students to understand how corporate strategy informs marketing strategy and how to carry out strategic market analysis. The results of the analysis are filtered and converted into an action plan. Implementation of the marketing strategy is analysed along with best practices of monitoring.
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Strategic Planning short course

The course aims to develop skills on planning corporate strategies based on success stories of middle and large companies. Students learn to apply techniques of converting business environmental analysis into sustainable and profitable business strategies.
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Strategic Resource Management short course

The intangible assets of an organization are analysed, namely human capital, information capital, and organizational capital along with their significance and contribution to the success of the corporate strategy. Workforce utilization, performance measurement, leadership, organizational culture and change, management information systems, knowledge management, and contingency planning are discussed in detail. Students learn to translate strategy into operational terms and to apply course content in an individual project and in an integrated case study.
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Sustainable Business Strategy short course

The course aims to raise awareness and knowledge of sustainable corporate development and its impact on the operation and strategic development of the business. Case studies illustrate efficient and less efficient examples of responsible business operation to enable student to prioritize and effectively apply strategies of sustainability.
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